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Press Releases Directory

Opinionmeter selected by Womack Army Medical Center to provide Real-Time Patient Satisfaction Feedback System. Thursday, March 20, 2008 Download PDF- Opinionmeter selected by Womack Army Medical Center

Opinionmeter International installs its touch screen patient satisfaction survey kiosks throughout the medical center and outpatient clinics...


Opinionmeter named “Exporter of the Year” by Commercial News USA
Download PDF-Press Release Exporter Download PDF-Press Release Opinionmeter Award

Opinionmeter, Inc., a leading manufacturer of electronic customer satisfaction survey devices, has been named the “Exporter of the Year" by Commercial News USA...

 

Opinionmeter Releases Real-Time Survey System for Health Care Industry -Thursday August 18, 5:54 pm ET

Opinionmeter International, manufacturer of the leading customer satisfaction feedback system, has recently unveiled its next-generation Opinionmeter XL system...

 

Opinionmeter’s Licensee Network 2004 Global Summit
Opinionmeter, recently held its annual international licensee summit in Coventry, United Kingdom...

 

Opinionmeter Awarded GSA Schedule
Opinionmeter, active in over 100 military installations worldwide, has been awarded a GSA Multiple Award Schedule contract...


Air Force Material Command (AFMC) selects Opinionmeter To monitor patient feedback, March 2003
AFMC installs Opinionmeters throughout all Medical Treatment Facilitie..


Opinionmeter International launches the SurveyManager, March 1, 2003
The SurveyManager is a web-based survey management solution...


Tripler Army Medical Center, Sept 7, 2000
"Your Opinion Counts"

 

March, 2000 - Opinionmeter Receives President's 'E' Award
Opinionmeter receives the prestigious President's "E" Award for excellence in exporting

 

May, 1999 - Opinionmeter Receives Baytrade's Top 50 Innovative Exporters Award
Opinionmeter is selected as one of BAYTRADE'S top 50 innovative exporters

 

January 29, 1998 - NY State Bar
Lawyers Sound Off in New York State Bar Opinionmeter Poll

 

Interactive Opinion Polling Device
Provides Instant On-Site Customer Feedback

 

January, 1997 Releases
Hand Held Opinionmeter Jr. for Intercept Surveying

 

1996 Releases
Instant Onsite Customer Feedback Device

 


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FOR IMMEDIATE RELEASE:

 

Womack Army Medical Center to provide Real-Time Patient
Satisfaction Feedback System

San Leandro, California, March 20, 2008 Opinionmeter International, manufacturer of the award winning customer satisfaction feedback system, has been selected by Womack Army Medical Center (WAMC) to install its touch screen patient satisfaction survey kiosks throughout the medical center and outpatient clinics – handheld survey devices are used by nursing staff to capture inpatient feedback. The Opinionmeter survey system includes a range of web-enabled touch screen devices providing the customer relations division at WAMC with real-time point-of-care patient feedback.

Opinionmeter’s new touch screen survey devices (including handheld, tablet and survey kiosk configurations) collect real-time point-of-care survey data, and transmit that data across the Internet to its web-based reporting tool known as the SurveyManager. The SurveyManager automates the entire real-time survey process -formulating the questions, deploying the survey, aggregating the data, and reporting analyzed results.

Frieda Huddleston, Chief of the Customer Relations Division of WAMC, at Fort Bragg has successfully utilized Opinionmeter survey systems to implement inpatient and outpatient satisfaction feedback campaigns, including the use of CAPHS and SHEP surveys. Now, with the help of Opinionmeter, WAMC will be able to automate the entire survey process and benefit from real-time actionable feedback instead of waiting weeks, sometimes months for survey results.

The Opinionmeter System gathers large amounts of patient feedback instantly from the point-of-care, analyzes it, and transforms that data into information it delivers to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use. The result is immediate, providing spontaneous data that is not aged or dated -- it is ripe for meaningful business action, or for timely response to a just occurring negative action, such as poor service.

About Opinionmeter
Opinionmeter International is a leading provider of technology-based customer satisfaction market research tools. With a range of interactive survey devices Opinionmeter enables its clients to capture real-time ‘voice of the customer’ satisfaction feedback at the point-of-experience (the moment the customer experiences the product or service). Built on the Windows platform, Opinionmeter can deploy its system onto a wide range of devices (including handheld, tablet and survey kiosk devices), providing maximum flexibility and device independence. More information, including an online SurveyManager web-demo and Guided Product Tour are available at www.opinionmeter.com

Media Contact:
Morgan Strickland
Opinionmeter International
510-352-4943, x101
morgan@opinionmeter.com
Download PDF- Opinionmeter selected by Womack Army Medical Center

 
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Opinionmeter International named “Exporter of the Year”

San Leandro , California , September 19, 2005 - Opinionmeter International, a leading manufacturer of electronic customer satisfaction survey devices, has been named the “Exporter of the Year” by Commercial News USA. Commercial News USA is the official United States Department of Commerce showcase for American-made products and services.

The catalog-style magazine is designed to help American companies promote products and services to buyers in more than 145 countries--at a fraction of the cost of other advertising options. Each issue reaches an estimated 400,000 readers worldwide.

 

A crucial feature of Opinionmeter International's sales strategy includes exporting to its growing network of exclusive licensees (now covering 11 countries). The Opinionmeter automates the process of collecting and reporting customer satisfaction feedback at the customer's point-of-experience. Opinionmeter's unique customer feedback survey device and web-based SurveyManager application provide an automated and scalable solution for capturing real-time onsite customer feedback from business lobbies. The web-based SurveyManager remotely manages the survey terminals anywhere in the world (handheld and mini-kiosk models available). This technology provides Opinionmeter's international licensees with the flexibility of offering a self-service or full-service model to their customers.

 

The Opinionmeter System gathers large amounts of “primary response data” from wherever the experience occurs, analyzes it, and transforms that data into information it delivers to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use. The result is immediate, spontaneous data that is not aged or dated – it is ripe for meaningful business action, or for timely response to a just occurring negative action, such as bad service.

 

Built on the WinCE platform, The Opinionmeter system provides maximum application and connectivity flexibility. In addition to the Opinionmeter's proprietary mini-kiosk, the Opinionmeter application can also run on other WinCE and Pocket PC devices, for maximum device independence. The Opinionmeter is fully integrated with the web-based SurveyManager application. For access to a real-time SurveyManager demo and Flash Tour, please visit www.opinionmeter.com

 

Opinionmeter International is currently seeking licensee candidates for remaining territories worldwide.

 

Media Contact:
Morgan Strickland
Opinionmeter International, Ltd.
510-352-4943
morgan@opinionmeter.com
Download PDF Download PDF

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Press Release Source: Opinionmeter International

Opinionmeter Releases Real-Time Survey System for Health Care Industry
Thursday August 18, 5:54 pm ET

SAN LEANDRO, CA--(MARKET WIRE)--Aug 18, 2005 -- Opinionmeter International, manufacturer of the leading customer satisfaction feedback system, has recently unveiled its next-generation Opinionmeter XL system (handheld and mini-kiosk models) and web-based SurveyManager application. With their focus squarely on assisting health care facilities and administrators to meet the requirements of mandated reporting (JCHAO, HIPAA), the company introduced a turnkey collection of hardware and software to address those industry-specific needs.


The new portable battery-powered Opinionmeter XL collects onsite Point-of-Experience survey data, and transmits that data across the Internet to its web-based reporting tool known as the SurveyManager. The SurveyManager automates the complete self-service real-time survey process -- formulating the questions, deploying the survey, aggregating the data, and reporting analyzed results.

 

John Maio, manager of diagnostic imaging, Kaiser Permanente Hospital, Oakland, Calif., has used Opinionmeters to gather patient satisfaction of information also for employee surveys. Placing the survey machines in the waiting areas of various departments, Maio has collected patient responses to brief questionnaires about their just-completed visit. "When I saw the Opinionmeter demonstrated, it occurred to me that I could get rich data at the point of service, as opposed to data from a questionnaire that is mailed out to people a long time after their interaction with hospital staff," Maio says.

 

This Opinionmeter System gathers large amounts of "primary response data" from wherever the experience occurs, analyzes it, and transforms that data into information it delivers to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use. The result is immediate, spontaneous data that is not aged or dated -- it is ripe for meaningful business action, or for timely response to a just occurring negative action, such as bad service.

 

Built on the WinCE platform, The Opinionmeter XL system provides maximum application and connectivity flexibility. In addition to the Opinionmeter's proprietary mini-kiosk, the Opinionmeter application can also run on other WinCE and Pocket PC devices, for maximum device independence. The Opinionmeter XL is fully integrated with the web-based SurveyManager application. Recently selected as "Exporter of the Year" by Commercial News USA, Opinionmeter has licensees and equipment in use in countries throughout the world. More information, an online SurveyManager demo and a Flash Tour are available at www.opinionmeter.com

 

Contact:
Media Contact:
Morgan Strickland
Opinionmeter International, Ltd.
510-352-4943
Email Contact:
morgan@opinionmeter.com

 
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Opinionmeter's Licensee Network
2004 Global Summit

December 11, 2004

For Immediate Release:

San Leandro, California, December 11, 2004 – Opinionmeter, manufacturer of the popular customer satisfaction feedback system, recently held its annual international licensee summit in Coventry, United Kingdom. Opinionmeter UK, one of the key licensees within the global network, hosted the 3-day conference. Opinionmeter’s rapidly growing licensee network comprises of the following countries:

 

Colombia; Dutch Caribbean; Greece; Ireland; Nigeria; Spain; Sweden; Turkey; United Arab Emirates (UAE) and the United Kingdom. For detailed information on each licensee, please visit: http://www.opinionmeter.com/om_site/wwnetwork.asp

 

The main attraction at the conference was the unveiling of the next-generation Opinionmeter XL system (handheld and mini-kiosk models).

 

Opinionmeter sells hardware, including its new portable battery-powered mini-kiosk that collects survey data onsite, and transmits that data across the Internet. Opinionmeter software, including its new SurveyManager, automates the complete self-service real-time survey process – formulating the questions, deploying the survey, aggregating the data, and reporting analyzed results. This is the Opinionmeter® System.

 

This Opinionmeter System gathers large amounts of “point-of-experience” response data from wherever the experience occurs, analyzes it, and transforms that data into information it can deliver to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use. The result is immediate, spontaneous data that is not aged or dated – ripe for meaningful business action, or for timely response to a just occurring negative action, such as bad service.

 

Built on the WinCE platform, the Opinionmeter XL system provides optimum application and connectivity flexibility. In addition to the Opinionmeter’s mini-kiosk the Opinionmeter handheld version can also run on other WinCE and Pocket PC devices, for maximum flexibility. The Opinionmeter XL is fully integrated with the web-based SurveyManager application.

 

For an online SurveyManager demo please visit: http://www.opinionmeter.com/oms_demo/
Flash Tour: http://www.opinionmeter.com/om_site/Flash/flash_tour.htm

 

Media Contact:
Morgan Strickland
Opinionmeter International, Ltd.
510-559-3717
morgan@opinionmeter.com

 
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Opinionmeter Awarded GSA Schedule
November 11, 2003

For Immediate Release:

San Leandro, California, November 11, 2003 – Opinionmeter, the interactive customer satisfaction feedback system, active in over 100 military installations worldwide, has been awarded a GSA Multiple Award Schedule contract.

 

Under the GSA Schedules (Multiple Award Schedules) Program, GSA establishes long-term governmentwide contracts with commercial firms to provide ordering offices with access to over 4 million commercial services and products that can be ordered directly from GSA Schedule contractors.

 

When orders are placed against a GSA Multiple Award Schedule (MAS) contract, using the procedures under Federal Acquisition Regulation (FAR) 8.4, they are considered to be issued using full and open competition (see FAR 6.102(d)(3)). Ordering offices need not seek further competition, synopsize the requirement, make a separate determination of fair and reasonable pricing, or consider small business programs.

 

The Opinionmeter automates the process of collecting and reporting customer satisfaction feedback, and eliminates the labor involved with paper-based surveys. With the Opinionmeter you have the flexibility of customizing your own questions, enabling you to respond quickly and efficiently to customer needs.

 

The fully automated, portable Opinionmeter system also provides the following additional advantages:

 

- Timely, detailed and granular data locally and makes it easier to determine root causes of satisfaction trends, implement changes in process and conduct follow-up to ensure improvement.

 

- Results can be displayed on-site, online or exported to familiar software programs (Microsoft Excel).

 

- Easily integrated into current customer satisfaction feedback processes.

 

- Anywhere, anytime access to real-time survey data through the web-based SurveyManager, Opinionmeter’s new online survey management solution (for an online demo please visit: http://www.opinionmeter.com/oms_demo/

 

Media Contact:
Morgan Strickland
Opinionmeter International, Ltd.
510-352-4943
morgan@opinionmeter.com

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Air Force Material Command (AFMC) selects Opinionmeter To monitor patient feedback throughout all Medical Treatment Facilities

For Immediate Release:

Berkeley, California, March 12, 2003 – Opinionmeter, the interactive customer satisfaction feedback system, active in over 100 military installations worldwide, has been chosen to monitor patient satisfaction feedback throughout all Air Force Material Command (AFMC) medical facilities.

 

Col George Johnson USAF, who first introduced the Opinionmeter system at Robins AFB for evaluating patient satisfaction, recently gave this appraisal:

 

“The Opinionmeter system measures satisfaction immediately (not several weeks after the encounter), gives us feedback immediately (within minutes not months), and can be stratified down to the individual provider level (allows us to give individual teams their own score and to recognize those teams with the best patient satisfaction.) We started the system here at Robins, but it is now being utilized throughout the AFMC.”

 

The Opinionmeter automates the process of collecting and reporting patient satisfaction feedback, eliminating the labor involved with paper-based surveys. With the Opinionmeter you have the flexibility of customizing your own questions, enabling you to respond quickly and efficiently to customer needs.

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The fully automated, portable Opinionmeter system also provides the following additional advantages:

 

- Provides timely, detailed and granular data locally and makes it easier to determine root causes of satisfaction trends, implement changes in process and conduct follow-up to ensure improvement.

 

- Results can be displayed on-site, online or exported to familiar software programs (Microsoft Excel).

 

- Easily integrated into current patient satisfaction processes.

 

- Anywhere, anytime access to real-time survey data can be accessed through the web-based SurveyManager, Opinionmeter’s new online survey management solution (for an online demo please visit: http://www.opinionmeter.com/oms_demo/

 

Media Contact:
Morgan Strickland
Opinionmeter International, Ltd.
510-559-3717
morgan@opinionmeter.com


Opinionmeter International launches the SurveyManager,
a web-based survey management solution

(Berkeley, CA- March 1,2003) - Opinionmeter International, Ltd. manufacturer of the popular Opinionmeter survey system is pleased to announce the introduction of the SurveyManager, a web-based survey management solution. The SurveyManager provides everything you need to manage onsite and online customer survey programs, in one convenient place - anywhere, anytime.

From the SurveyManager you can design questionnaires, remotely program your Opinionmeter, schedule automated uploads and run real-time web-based survey reports. And most importantly, with the SurveyManager's extensive online analysis tools, deliver actionable data to the right people at the right time. In addition to onsite surveying Opinionmeter now offers the ability to publish online surveys.

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Your Opinion Counts
Tripler Public Affairs Office,
Sept 7, 2000

For Immediate Release
Release Number 00-090

HONOLULU – Tripler Army Medical Center is committed to maintaining its reputation as an outstanding military hospital and to consistently provide the best possible care to our patients. We recently placed an Opinionmeter in the Obstetrics and Gynecology waiting area in order to monitor our performance in the area of customer service.

An Opinionmeter is an interactive, easy-to-use computerized device designed to allow patients to input their feedback regarding the service they received during their appointments.

 

The device stands approximately four feet tall. It’s hard to miss the bright yellow questionnaire located atop the keyboard. Directions are self-explanatory. Patients can administer the questionnaire by themselves anonymously – all answers go directly into the computer inside the machine, or they may leave their name and phone number at the prompt if they wish to be contacted.

 

The Opinionmeter has been officially up and running in the hospital’s OB/GYN clinic since Aug. 29. The response by patients so far has been encouraging.

 

“We’ve been up and running for just five days,” said Donna Tamura-Wageman, Tripler’s Patient Representative. “In those five days, we have had 40 questionnaires answered.”

 

The information collected by the Opinionmeter will assist Tripler in meeting patient needs, help to implement new programs and services, and meet patient satisfaction expectations.

 
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OPINIONMETER RECEIVES PRESIDENT'S 'E' AWARD
FOR EXCELLENCE IN EXPORTING, March 2000

September, 2001

BERKELEY, CA U.S.A. - OPINIONMETER, INC., manufacturer of the electronic customer satisfaction polling machines called Opinionmeters, has received the prestigious President's "E" Award for excellence in exporting. Created in 1961, the "E" Award is the nation's highest award to honor American exporting firms and organizations for their competitive achievements in world markets as well as the benefits of their success to the U.S. economy.

The battery-operated interactive Opinionmeter lets lobby customers self-administer computerized surveys at places such as banks, post offices, hotels, health-care centers, etc. It delivers large survey samples at low cost, provides instant, on-site access to results and is modem-capable.

 

Because of its myriad applications - proven in the U.S. and readily translatable to foreign markets - together with the Opinionmeter's simple, "do-it-yourself" technology, and inviting license terms, the product package became a relatively "easy-sell" in recruiting licensees worldwide. Opinionmeter, Inc. has successfully developed a large, ever-growing, global network of full-service licensees that provide lease and total support of Opinionmeter products in their countries.

 

Criteria for the "E" Award includes the requirement that a company maintain a substantial increase in export business over a sustained period and apply innovative strategies in the introduction of new products into U.S. export trade.

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Opinionmeter total sales grew at an annual average rate of 119 percent over the four-year period surveyed. Yet, even at this very high growth rate, export sales were maintained at over 20 percent per year. To achieve this growth rate, Opinionmeter developed a highly cost-effective marketing strategy and overcame a number of challenging barriers that have deterred other companies from rapidly increasing their international sales.

 

Headquartered in Berkeley, CA Opinionmeter, Inc. also has offices in Marina Del Rey, CA. Opinionmeter's world-wide network can be see at the Licensee Program area of Opinionmeter's website: www.opinionmeter.com

 
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May, 1999 Opinionmeter Receives
Baytrade's Top 50 Innovative Exporters Award

BAYTRADE (www.baytrade.org) is a public-private trade promotion alliance spanning 18 Northern California counties from Monterey to Sacramento. Through its Oakland headquarters, six regional export assistance centers, and its website at www.tradeport.org, BAYTRADE reaches out locally to businesses, including small, minority-owned and new-to-export companies. BAYTRADE provides businesses foreign sales opportunities, consulting on export strategies, and connections with federal and state trade assistance programs.

 

The U.S. Department of Commerce's Commercial Service (USCS) offers international marketing services and logistical support to small and medium-sized exporters. Through its international network including 140 offices in more than 70 countries, the USCS provides market research, trade leads, contact facilitation services, and low-cost exhibit options at key international trade events. To locate the USCS office nearest you, call 1-800-USA-TRADE, visit http://www.ita.doc.gov/uscs, or contact BAYTRADE.

 
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1998 Press Release
New York State Bar Association
Lawyers Sound Off in New York State Bar Opinionmeter Poll

NEW YORK, January 29, 1998 -- In an Opinionmeter poll taken during the New York State Bar Association's (NYSBA) annual meeting at the Marriott Marquis in Manhattan (January 27-30), 62% of the 390 lawyers polled declared that television programming has a negative influence on the public's perception of lawyers and the legal system. Also, 86% of those surveyed stated that law firms should make more efforts to accommodate the schedule changes and demands that raising a family brings to a professional women.

 

Law and Order, a legal drama set in New York, was consistently hailed as one of the few programs that shows a positive, accurate portrayal of the legal system. The Practice, another urban legal drama, was also mentioned as having a good "understanding" of the legal system, but falls short by overplaying the weaknesses of its characters. The most negative responses were reserved for Ally McBeal, which revolves around the romantic and legal dalliances of a young female attorney. One lawyer declared the show 'just awful."

 

An overwhelming majority of respondents believed law firms should take greater steps to accommodate the demands that motherhood places on female lawyers. Interestingly, the majority of polled respondents stated that their firms already have programs for working mothers in place. Flexible schedules, on-site child care facilities, and work at home programs were common responses from those who stated their firms have institutionalized programs.Dwight Ball, an attorney from Binghamton, stated that his firm has a "come back when you can policy." One attorney, a working father, expressed an even stronger opinion on the subject, stating that "it would be sinful" not to have such programs.

 

Other responses include: 14% believe that the state bar exam is biased against minorities; 62% believe that the recent debates over affirmative action will result in an increase in discrimination suits filed by citizens who are not members of recognized minorities; 59% feel that AIDS patients will not be able to adequately defend themselves against discrimination if their medical records are no longer confidential; and 44% claim that large jury awards send a bad message to the public.

 

The 60,000 member New York State Bar is the official statewide organization of lawyers in New York and is the largest voluntary bar association in the nation.

 
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Interactive Opinion Polling Device

Provides Instant On-Site Customer Feedback

(Oakland, CA--July 24, 1997) -Opinionmeter, Inc. has developed an interactive data collection device designed to quickly and efficiently collect and analyze on-site customer satisfaction feedback. No more paper surveys or data entry - the Opinionmeter instantly tabulates responses and provides immediate access to survey results.

 

For those with access to the Internet, visit the Opinionmeter web site at http://www.opinionmeter.com and discover how easy it is to capture spontaneous point of sale customer feedback.

 

When placed in a high traffic business lobby, customers interact with the freestanding battery operated machine to self-administer their own surveys, anonymously. The Opinionmeter takes advantage of customer's waiting time and also captures their feedback while their opinions are still fresh. In addition, on-site surveying sends a powerful message about a company's commitment to customer satisfaction. The Opinionmeter has also been proven to be a successful method for surveying employees in a highly confidential manner.

 

The Opinionmeter enables clients to improve the quality of research while keeping costs low. Because the Opinionmeter's ease-of-use and efficiency, companies are able to survey more people in more locations more often than with any other interviewing technique. Larger sample sizes and higher frequency offers more confidence in the data collected and tangible support for management decisions.

 

The Opinionmeter operates on rechargeable batteries (6-week battery life between charges) and offers access for infrared hardcopy printing and serial cable data transfer to your PC. Full cross tabulations, and date/time bracketing is available, and results can be directly converted into charts and tables for graphic reporting.

 

With Licensees already at work in most parts of the world, Opinionmeter, Inc. is now actively seeking Licensees for major cities across America.
P.O. Box 10126, Oakland, CA 94610

 
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1997 Press Release

NEW PRODUCT RELEASE

Hand Held Opinionmeter Jr. for Intercept Surveying

Berkeley, January 6, 1997. The new hand held Opinionmeter Jr. is a miniaturized version of the stand-mounted Opinionmeter V, providing all its same advantages for instant, cost-effective opinion polling that has made the unique Opinionmeter System such a large success all over the globe.

 

While offering all the easy programming and sophisticated data reduction advantages of the OP-V, the OP-Jr. can fit into smaller places. It can be hand held for intercept surveying, fit easily on check-out counters, attach next to product displays, and even be passed throughout the cabin of an airplane or train to poll the passengers.

 

OP-Jr's. flip-up questionnaire folds down for transport into a compact 7" X 4" X 2" overall size, weighting 1.5 lb., and its alpha-numeric keyboard permits entry of respondents telephone numbers, zip codes, etc.

 

With Licensees already at work in most parts of the world, Opinionmeter Inc. is now actively seeking Licensees for major cities across America.

 
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1996 Press Release

NEW PRODUCT RELEASE

Instant, On-Site Customer Feedback

Berkeley, February 5, 1996. It is our pleasure to introduce the Opinionmeter, the instant on-site polling machine. The Opinionmeter is a unique management tool specifically designed to provide instant customer satisfaction feedback at point of service. Both stand-supported and a hand-held models are available.

When placed on a stand adjacent a queue line or used as a desktop unit, customers will interact with the battery operated machine and self administer their own surveys, anonymously. Their spontaneous feedback and demographics go directly into the computer inside the machine. Results can be accessed with the touch of a button and customized questionnaires can be changed in minutes.

 

It operates on rechargeable batteries and offers access for infrared hard copy printing and for serial cable data transfer to your PC. Full cross tabulations, and date/time bracketing is available, and results can be directly converted into charts and tables for graphic reporting.

 

Being lightweight and battery-operated the Opinionmeter is the ultimate portable solution to instant customer satisfaction feedback. Because of this and its many applications, it is a very useful marketing management tool

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