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Case Studies > International
Case Studies |
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Opinionmeter International
Success Story with Southampton City Council |
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Sector: Government
Overview: Southampton’s Leisure Services department
provide a diverse range
of services including Museums, Art Galleries, Libraries, Tourism,
Sports and Recreation. They pride themselves on customer service
and are always keen to hear visitor feedback.
Problem: Southampton City Council was looking for new ways
to increase customer feedback. Their comment cards and web site
were providing limited responses, which were difficult to quantify.
Solution: OPINIONMETER
Benefits
Simple to use device placed at ‘point of service’ obtaining
customers opinion while it is still clear in their mind.
Increased volume and quality of visitor responses
Automated web based report creation saves staff time
Portable – can easily be moved from Art Gallery to Museum
to Information Centers etc to collect visitor information
Feedback: "Allocating staff time to conduct
surveys has always been a costly solution for us. With Opinionmeter,
the device can be left unattended to gather information for as long
a period as you wish. Analyzing is a snip, either uploading to the
Survey Manager or directly inside Excel. Survey Manager is particularly
good with instant graphical representation of data on line. I rather
like the ‘winning survey’ feature, which we are using
to recruit customers who fit the profile for Customer Focus Groups.
Opinionmeter has proved a worthwhile addition to our toolbox on
measuring customer feedback."
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