|
|
 |
|
Case Studies > International
Case Studies |
|
|
|
|
International Success Story
with Avenance |
| |
|
|
Sector: Food Service
Overview: Avenance is an on-site catering company
who provide a range of
refreshment solutions to over 600 locations across the UK. They
work hard at delivering qualitative and commercial value for clients
as well as creating a pleasurable dining experience for customers.
Problem: Avenance were using comment cards to
generate feedback from restaurant customers and report satisfaction
levels to their clients. There was not an adequate volume of feedback
to provide meaningful data, despite restaurant staff working hard
to encourage responses.
Solution: – OPINIONMETER
Special Benefits:
Hassle free – meaning simplicity and ease of use
Automatically generates 15-30% responses on site
Enables quick and effective reporting back to their clients
And at the management level
Opinionmeter provides fast and effective benchmarking. Provides
an overview of the operation and offerings with statistical backups
at a level of detail not previously available.
Feedback: "Not only has Opinionmeter helped
us to understand the different
wants, needs and desires of our existing user segments, it has also
identified user segments that we never knew existed. Consequently
we are able to target and position our food offers with more confidence
and give more of our customers what they want, when they want it.
Opinionmeter is therefore a key tool to drive sales and engage out
customers towards retention."
Howard Allen
Avenance Operations Director
"It is an excellent tool for seeing where you need to focus.
All clients have been very impressed with it and the amount of information
it has provided."
|
|
|
