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Opinionmeter International Success Story with Dun Laoghaire-Rathdown County Council
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Sector: Local Government, Ireland
Project: Market in the Park, 14 March 2004
Devices: Two Opinionmeter Juniors
Objectives: Capture a sample of visitors to Market in the Park to identify their needs and wants
Background: ‘Market in the Park is a Sunday market run by Dun Laoghaire-Rathdown County Council in the People’s Park, Dun Laoghaire, Ireland. After less than a year in service at the time, the market was still in its infancy and still developing.
The County Council wanted to identify why people were coming to the market, where they came from and how often they visited. An Opinionmeter customer satisfaction survey was developed and deployed by a team of two staff members carrying Opinionmeter Juniors. The customer satisfaction survey period lasted for five hours.
Outcome: During the survey, 196 surveys were collected. This accounted for a sample of 10-15% of visitors to the park that day.
Headline results were of the data were delivered to Jackie Spillane, Market Manager, within 24 hours of survey completion. “It was great to have solid quantitative data to tell us what customers wanted from the market”, commented Spillane. ””The information provided by the survey allows us to develop the Dun Laoghaire market, and others in the county, to include the types of products our customers want.”
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