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Dun Laoghaire-Rathdown County Council

Opinionmeter International Success Story with Dun Laoghaire-Rathdown County Council Sector: Local Government   Project: Market in the Park, 14 March 2004   Devices: Two Opinionmeter Juniors   Objectives: Capture a sample of visitors to Market in the Park to identify their needs and wants   Background: ‘Market in the Park’ is a Sunday market run by Dun Laoghaire-Rathdown County Council in the People’s Park, Dun Laoghaire. After less than a year in service, the market is still in its infancy and is developing on an ongoing basis.   The County Council wanted to identify why people were coming to the market, where they came from and how often they visited. An Opinionmeter survey was developed and deployed by a team of two staff carrying Opinionmeter Juniors. The survey lasted for 5 hours.   Outcome: During the survey, 196 surveys were collected. This accounted for a sample of 10-15% of visitors to the park that day.   Headline results were of the data were delivered to Jackie Spillane, Market Manager, within 24 hours of survey completion. “It was great to have solid quantitative data to tell us what customers wanted from the market”, commented Spillane. ”The information provided by the survey will allow us to develop the Dun Laoghaire market, and others in the county, to include the types of product our customers want”