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Our Focus

The key to capturing the best understanding of a consumer’s thinking and satisfaction regarding a product or business is to ask them at their POINT-OF-EXPERIENCE - the place of their purchase decision or their experience with the business. Opinionmeter uses a range of interactive survey technology to capture consumer survey insights at their POINT-OF-EXPERIENCE - and transforms that data into actionable information. Whether the service or experience is at a physical location, or across the Internet. Anywhere. Any time.

POE data provides contemporaneous insight into consumers’ subjective attitudes, evaluations and decision processes at the moment the customer takes the product off the shelf, or when she receives the service.

Opinionmeter has recently introduced an integrated, automated and real-time hardware and software system. This Opinionmeter System gathers large amounts of “primary response data” from wherever the experience occurs, analyzes it, and transforms that data into information it delivers to any authorized person anywhere in the world for meaningful actions. The system is quickly implemented, easy, convenient, and economical to use.

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