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Introduction |
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The key to capturing the best understanding
of a consumer’s thinking and satisfaction regarding a product
or business is to ask them at their POINT-OF-EXPERIENCE –
the place of their purchase decision or their experience with the
business. Opinionmeter uses a range of interactive survey technology
to capture consumer survey insights at their POINT-OF-EXPERIENCE
– and transforms that data into actionable information. Whether
the service or experience is at a physical location, or across the
Internet. Anywhere. Any time.
POE data provides contemporaneous insight into consumers’
subjective attitudes, evaluations and decision processes at the
moment the customer takes the product off the shelf, or when she
receives the service.
Opinionmeter has recently introduced an integrated, automated
and real-time hardware and software system. This Opinionmeter System
gathers large amounts of “primary response data” from
wherever the experience occurs, analyzes it, and transforms that
data into information it delivers to any authorized person anywhere
in the world for meaningful actions. The system is quickly implemented,
easy, convenient, and economical to use.
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Solution Consulting
